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Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Performance Marketing

Performance Marketing for the Fashion Industry

Performance marketing is a commission-based tactic in which advertisers only pay once a user has met a conversion goal....

Digital Advertising

Creating Digital Opportunities with Programmatic Advertising

Amidst this rise in popularity, how can brands take advantage of this platform? This article will examine the ins and...

How to Evaluate Different Types of Media: Listen to the Experts

But with so many potential channels and media types including email marketing, social media, digital marketing,...

Out of Home

OOH Media: 9 Benefits for Advertisers

When properly executed as part of a Smart Media strategy, OOH advertising can have a tremendous impact on future...

Digital Advertising

Can Advertising Via Print News Media + Digital Extensions Outperform Typical Digital Ads?

When it comes to sharing media and ad campaigns via news and print news channels, credible sources can help amplify the...

Digital Advertising

The Power of Personalization

If that isn’t enough of a ringing endorsement, 78 percent of these same marketers shared that personalization provides...

Media Planning

Media Planning for Socially Responsible Brands

The concepts of corporate social responsibility and brand social responsibility have been around for decades. They...

Branding

Brand Positioning in Times of Inflation

This article will dive into what inflation means for branding, marketing, and media buying, and how brands should...

Media Planning

The Effectiveness of AdTech in Media Planning

Is AdTech too big and too hard to measure? EMarketer predicted that 91 percent of the digital advertising market—a $270...