Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Out of Home

Planning OOH Campaigns for Food and Beverage Brands

As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in...


Sponsorship vs. Advertising

Frequently, the terms ‘sponsorship’ and ‘advertising’ are used interchangeably. However, there is a notable difference...


Radio and Digital Advertising: Is it the Perfect Duo?

Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio...

Transit Advertising

What is Transit Advertising?

When you see an advertisement in a public transit area, like on the walls of a subway station, or in a public...

Print Advertising

The Future of Print Advertising

In today’s business climate, the question “Is print advertising dead?” is at the top of the list when considering what...

Over-The-Top Advertising

OTT and Smart TV Advertising

And so we enter the world of OTT and smart TV advertising. Read on to learn more about what smart TV advertising is,...

Out of Home

Are Digital Billboards Effective in the Digital Age?

Out-of-home advertising is always an effective way to market your brand — with billboard advertising bringing in an...


When is Radio Advertising the Right Choice?

When you think of cutting-edge advertising methods, the radio may not be the first thing that comes to mind. However,...

Out of Home

Out-of-Home Advertising Guide for Car Dealerships

This comprehensive guide will teach you everything about OOH advertising including its history, how it works best for...