Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Sponsorship Marketing

Everything You Need to Know for Successful Sponsorship Marketing

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...


Digital Radio 101: Where and How to Spend Your Media Dollars

Access to music from all over the world has never been so easy or affordable. That’s when advertisers can make a...


How to Evaluate Different Types of Media: Listen to the Experts

By carefully planning your campaigns with a media broker, your investments will have a major impact on the success of...


Why D2C Brands Still Rely on Traditional Media

Nearly one-fourth of all consumers who have purchased from a D2C company reported that they first heard about the brand...


Ready for National Network Radio Advertising? Here’s What You Need to Know

Americans continue to fall in love with the sound of music and the human voice — and advertisers are listening.

Support Small Business

MBI Praises and Recognizes Small Businesses in Atlanta

MBI is well-renowned as a top media strategy and buying firm.


An Ad Targeting Showdown: Mobile IDs vs. Third-Party Cookies

Consumers around the world remain concerned about their personal data privacy.

Out of Home

OOH Media: 8 Benefits for Advertisers

If you are an advertiser interested in investing your media dollars into an exciting, highly creative OOH campaign,...


4 Ways to Benefit From eCommerce Advertising

Believe it or not, the Coronavirus pandemic has improved conditions for many advertisers — specifically, eCommerce...


Streaming Wars: The Latest in 2020 Digital Video

2020 has already seen some unexpected shifts in the digital video and television landscape.


Is TikTok Advertising the Right Fit for Your Brand?

TikTok is undoubtedly on the rise, but it’s key to understand whether your brand fits in with this trending medium.


Podcast Media: Revolutionizing the Audio Landscape

Digital audio is having a moment. According to eMarketer, podcasting is the fastest-growing digital platform.

Sponsorship Marketing

Media in the Midst of Mayhem – Part 3: Events

2020 Summer Olympics moved to 2021. The Masters shifted to the fall. MLB, NHL and NBA seasons are all suspended for...


Media in the Midst of Mayhem – Part 2: Digital

Companies need to be dynamic in their approach to digital advertising right now.


Media in the Midst of Mayhem – Part 1: Television

Many advertisers were not adequately prepared for the level of uncertainty caused by the Coronavirus pandemic.


5 Ways to Optimize Your Facebook Campaigns

Some marketers question the sustaining relevance of Facebook as fewer Gen Z'ers are using the platform than previous...


Newspapers: Not Just for Boomers

Does printed newspaper media skew to A50+? Yes, but not as much as you may think — at least not compared to other news...


Breaking Down OTT, CTV, Addressable and Every Other TV Buzz-Word You Are Hearing

How are these terms related? How are they different? What’s true and what’s pure myth?


Privacy in 2020: How It Will Affect Digital Media Strategies

Are you using digital media in 2020? If so then you need to understand the CCPA. Read this post to understand privacy...


How to Maximize Your Marketing Efforts During the Holiday Season

Everyone knows that consumers in the United States spend an enormous amount of money during the holidays. Despite all...


10 Reasons Why Magazine Advertising is Still Relevant

Magazine advertising is just as powerful as it ever was; in some ways, the shrinkage of available titles may make it...


Advertising in 2020: The Political Impact

Uneasy about how political advertising will impact your 2020 media plans? Preemptions? Unachieved reach & frequency...