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Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Television

Breaking Down OTT, CTV, Addressable and Every Other TV Buzz-Word You Are Hearing

How are these terms related? How are they different? What’s true and what’s pure myth?

Digital

Privacy in 2020: How It Will Affect Digital Media Strategies

Are you using digital media in 2020? If so then you need to understand the CCPA. Read this post to understand privacy...

Media

How to Maximize Your Marketing Efforts During the Holiday Season

Everyone knows that consumers in the United States spend an enormous amount of money during the holidays. Despite all...

Print

10 Reasons Why Magazine Advertising is Still Relevant

Magazine advertising is just as powerful as it ever was; in some ways, the shrinkage of available titles may make it...

Media

Advertising in 2020: The Political Impact

Uneasy about how political advertising will impact your 2020 media plans? Preemptions? Unachieved reach & frequency...