Companies need to be dynamic in their approach to digital advertising right now.

Many advertisers were not adequately prepared for the level of uncertainty caused by the Coronavirus pandemic.

Some marketers question the sustaining relevance of Facebook as fewer Gen Z'ers are using the platform than previous...

Does printed newspaper media skew to A50+? Yes, but not as much as you may think — at least not compared to other news...

How are these terms related? How are they different? What’s true and what’s pure myth?

Are you using digital media in 2020? If so then you need to understand the CCPA. Read this post to understand privacy...

Everyone knows that consumers in the United States spend an enormous amount of money during the holidays. Despite all...

Magazine advertising is just as powerful as it ever was; in some ways, the shrinkage of available titles may make it...

Uneasy about how political advertising will impact your 2020 media plans? Preemptions? Unachieved reach & frequency...