To understand connected TV (CTV) advertising, you need to start with the definition of CTV. Connected televisions can...

Print, Digital News Media Almost 10x More Effective Than Social Media, Programmatic.

Over-the-Top Advertising - or OTT Advertising - is advertising that is delivered directly to viewers over the internet...

First, a definition: When we’re talking about “reach,” what are we talking about? When talking about planning your...

Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the...

Media and advertising spend are predicted to reach a high in the fourth quarter of 2021. Advertising and media buying...

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...

Social media video and "Stories" ads are the new wave in the ad industry— advertising is changing, and digital media is...

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...