Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.

Streaming Wars: The Latest in 2020 Digital Video

2020 has already seen some unexpected shifts in the digital video and television landscape.


Is TikTok Advertising the Right Fit for Your Brand?

TikTok is undoubtedly on the rise, but it’s key to understand whether your brand fits in with this trending medium.


Podcast Media: Revolutionizing the Audio Landscape

Digital audio is having a moment. According to eMarketer, podcasting is the fastest-growing digital platform.

Sponsorship Marketing

Media in the Midst of Mayhem – Part 3: Events

2020 Summer Olympics moved to 2021. The Masters shifted to the fall. MLB, NHL and NBA seasons are all suspended for...


Media in the Midst of Mayhem – Part 2: Digital

Companies need to be dynamic in their approach to digital advertising right now.


Media in the Midst of Mayhem – Part 1: Television

Many advertisers were not adequately prepared for the level of uncertainty caused by the Coronavirus pandemic.


5 Ways to Optimize Your Facebook Campaigns

Some marketers question the sustaining relevance of Facebook as fewer Gen Z'ers are using the platform than previous...


Newspapers: Not Just for Boomers

Does printed newspaper media skew to A50+? Yes, but not as much as you may think — at least not compared to other news...


Breaking Down OTT, CTV, Addressable and Every Other TV Buzz-Word You Are Hearing

How are these terms related? How are they different? What’s true and what’s pure myth?