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Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Digital Advertising

Building a Successful Digital Media Strategy for Publishers

It’s also an important signal for publishing companies developing their digital media buying strategies. Take, for...

Automotive Advertising

Why Automotive Advertising Is Changing

As automotive advertising has evolved over the years, so, too has the marketer’s strategy when it comes to using media....

Media Planning

How Are Brands Keeping Up With Today’s More Wellness-Focused Consumer?

Businesses today can take this information to heart by helping consumers see how brands can play a role in their...

Media Planning

A Guide to Media Planning Strategies in Banking and Financial Services

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over...

Advertising

Retail in 2022: Trends That Will Steer Marketing and Media Buying This Year

A smart, well-thought-out media buying strategy requires careful planning and a deep understanding of each year’s...

Advertising

How Brands are Leveraging the Power of Metaverse

The metaverse is rapidly coming into the collective consumer consciousness—and poses a unique opportunity for brands to...

Out of Home

2022: The Year of Revenge Travel

Following a challenging few years and a long COVID-19-laden winter, many consumers have their eye on travel in the...

Media Planning

The Evolution of Consumerism and Media Planning

With this in mind, brands need to think about financial services, consumer spending, and what it means for media...

Media

Addressability and Choosing the Right Medium

Addressability is all about showing different digital ads or media to different consumers—to “deliver specific product...