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Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Print

Study: Ads Placed in Print News Media + Digital Extensions Outperform Paid Social, Programmatic

Print, Digital News Media Almost 10x More Effective Than Social Media, Programmatic.

Over-The-Top Advertising

What is OTT Advertising? Everything You Need to Know

Over-the-Top Advertising - or OTT Advertising - is advertising that is delivered directly to viewers over the internet...

Media

Reach and Frequency: Media Planning Guide (2021)

First, a definition: When we’re talking about “reach,” what are we talking about? When talking about planning your...

Media

Everything You Need to Know About Modern Media Planning

Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the...

A Marketer's Guide to Q4 Media and Advertising Trends (2021)

Media and advertising spend are predicted to reach a high in the fourth quarter of 2021. Advertising and media buying...

Sponsorship Marketing

The Power of Personalization

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...

Social Media

Video and "Story" Ads

Social media video and "Stories" ads are the new wave in the ad industry— advertising is changing, and digital media is...

Sponsorship Marketing

Everything You Need to Know for Successful Sponsorship Marketing

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...

Radio

Digital Radio 101: Where and How to Spend Your Media Dollars

Access to music from all over the world has never been so easy or affordable. That’s when advertisers can make a...