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Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Digital

An Ad Targeting Showdown: Mobile IDs vs. Third-Party Cookies

Consumers around the world remain concerned about their personal data privacy.

Out of Home

OOH Media: 8 Benefits for Advertisers

If you are an advertiser interested in investing your media dollars into an exciting, highly creative OOH campaign,...

Digital

4 Ways to Benefit From eCommerce Advertising

Believe it or not, the Coronavirus pandemic has improved conditions for many advertisers — specifically, eCommerce...

Television

Streaming Wars: The Latest in 2020 Digital Video

2020 has already seen some unexpected shifts in the digital video and television landscape.

Digital

Is TikTok Advertising the Right Fit for Your Brand?

TikTok is undoubtedly on the rise, but it’s key to understand whether your brand fits in with this trending medium.

Digital

Podcast Media: Revolutionizing the Audio Landscape

Digital audio is having a moment. According to eMarketer, podcasting is the fastest-growing digital platform.

Sponsorship Marketing

Media in the Midst of Mayhem – Part 3: Events

2020 Summer Olympics moved to 2021. The Masters shifted to the fall. MLB, NHL and NBA seasons are all suspended for...

Digital

Media in the Midst of Mayhem – Part 2: Digital

Companies need to be dynamic in their approach to digital advertising right now.

Television

Media in the Midst of Mayhem – Part 1: Television

Many advertisers were not adequately prepared for the level of uncertainty caused by the Coronavirus pandemic.