Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Sponsorship Marketing

Everything You Need to Know for Successful Sponsorship Marketing

Things are beginning to change for sports and entertainment — ultimately allowing for the success of the sponsorship...


Digital Radio 101: Where and How to Spend Your Media Dollars

Access to music from all over the world has never been so easy or affordable. That’s when advertisers can make a...


How to Evaluate Different Types of Media: Listen to the Experts

By carefully planning your campaigns with a media broker, your investments will have a major impact on the success of...


Why D2C Brands Still Rely on Traditional Media

Nearly one-fourth of all consumers who have purchased from a D2C company reported that they first heard about the brand...


Ready for National Network Radio Advertising? Here’s What You Need to Know

Americans continue to fall in love with the sound of music and the human voice — and advertisers are listening.

Support Small Business

MBI Praises and Recognizes Small Businesses in Atlanta

MBI is well-renowned as a top media strategy and buying firm.


An Ad Targeting Showdown: Mobile IDs vs. Third-Party Cookies

Consumers around the world remain concerned about their personal data privacy.

Out of Home

OOH Media: 8 Benefits for Advertisers

If you are an advertiser interested in investing your media dollars into an exciting, highly creative OOH campaign,...


4 Ways to Benefit From eCommerce Advertising

Believe it or not, the Coronavirus pandemic has improved conditions for many advertisers — specifically, eCommerce...