Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.

Why D2C Brands Still Rely on Traditional Media

Nearly one-fourth of all consumers who have purchased from a D2C company reported that they first heard about the brand...


Ready for National Network Radio Advertising? Here’s What You Need to Know

Americans continue to fall in love with the sound of music and the human voice — and advertisers are listening.

Support Small Business

MBI Praises and Recognizes Small Businesses in Atlanta

MBI is well-renowned as a top media strategy and buying firm.


An Ad Targeting Showdown: Mobile IDs vs. Third-Party Cookies

Consumers around the world remain concerned about their personal data privacy.

Out of Home

OOH Media: 8 Benefits for Advertisers

If you are an advertiser interested in investing your media dollars into an exciting, highly creative OOH campaign,...


4 Ways to Benefit From eCommerce Advertising

Believe it or not, the Coronavirus pandemic has improved conditions for many advertisers — specifically, eCommerce...


Streaming Wars: The Latest in 2020 Digital Video

2020 has already seen some unexpected shifts in the digital video and television landscape.


Is TikTok Advertising the Right Fit for Your Brand?

TikTok is undoubtedly on the rise, but it’s key to understand whether your brand fits in with this trending medium.


Podcast Media: Revolutionizing the Audio Landscape

Digital audio is having a moment. According to eMarketer, podcasting is the fastest-growing digital platform.