Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Media Planning

The Evolution of Consumerism and Media Planning

With this in mind, brands need to think about financial services, consumer spending, and what it means for media...


Addressability and Choosing the Right Medium

Addressability is all about showing different digital ads or media to different consumers—to “deliver specific product...


How Hyperlocal Advertising Impacts Your Brand

Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of...

Out of Home

Planning OOH Campaigns for Food and Beverage Brands

As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in...


Sponsorship vs. Advertising

Frequently, the terms ‘sponsorship’ and ‘advertising’ are used interchangeably. However, there is a notable difference...


Radio and Digital Advertising: Is it the Perfect Duo?

Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio...

Transit Advertising

What is Transit Advertising?

When you see an advertisement in a public transit area, like on the walls of a subway station, or in a public...

Print Advertising

The Future of Print Advertising

In today’s business climate, the question “Is print advertising dead?” is at the top of the list when considering what...

Over-The-Top Advertising

OTT and Smart TV Advertising

And so we enter the world of OTT and smart TV advertising. Read on to learn more about what smart TV advertising is,...