Smart Media Insider

Read up on the latest insights from the world of media buying, planning and research.
Out of Home

Are Digital Billboards Effective in the Digital Age?

Out-of-home advertising is always an effective way to market your brand — with billboard advertising bringing in an...


When is Radio Advertising the Right Choice?

When you think of cutting-edge advertising methods, the radio may not be the first thing that comes to mind. However,...

Out of Home

Out-of-Home Advertising Guide for Car Dealerships

This comprehensive guide will teach you everything about OOH advertising including its history, how it works best for...


Connected TV Advertising: Everything You Need to Know

To understand connected TV (CTV) advertising, you need to start with the definition of CTV. Connected televisions can...


Study: Ads Placed in Print News Media + Digital Extensions Outperform Paid Social, Programmatic

Print, Digital News Media Almost 10x More Effective Than Social Media, Programmatic.

Over-The-Top Advertising

What is OTT Advertising? Everything You Need to Know

Over-the-Top Advertising - or OTT Advertising - is advertising that is delivered directly to viewers over the internet...


Reach and Frequency: Media Planning Guide (2021)

First, a definition: When we’re talking about “reach,” what are we talking about? When talking about planning your...


Everything You Need to Know About Modern Media Planning

Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the...

A Marketer's Guide to Q4 Media and Advertising Trends (2021)

Media and advertising spend are predicted to reach a high in the fourth quarter of 2021. Advertising and media buying...